Small Business Social Media Use, Innovative Work Behavior, and Organizational Performance

This article quantitatively examines the relationships between social media use, innovative work behavior, and organizational performance among small businesses in United States. A theoretical model containing these latent variables was developed using assumptions established by Resource-Based View Theory Diffusion of Innovations Theory. Survey data from States business employees collected subsequently analyzed partial least squares structural equation modeling (PLS-SEM). Statistically significant positive each examined were found. Recommendations involving use to improve employee behavior made.